inner hotels, amsterdam
12 minutes on a train from amsterdam, zaandam was the world’s first area of industry and, thanks to dutch architects – wam architecten, it’s rich history is being translated in a thoroughly modern way with their fantastically unique design for inntel hotels‘ new property. using the iconic green wooden houses of the zaan region, and the assumption that a hotel is your temporary home, as inspiration – wilfried van winden has created a truly unique structure by creating the illusion that various examples of these traditional houses, ranging from a notary’s residence to a worker’s cottage, are randomly stacked upon one another….

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dilly gent : don't let it all unravel

claridges rebrand

cnn : go beyond boarders, berlin wall
ugly logo, but interesting idea.

lee mawdsley
i think i have blogged about lee mawdsley before, but i have just been going through site again for inspiration on a project i am working on, and some of his images just blow your mind. his subtle colour choices and excellant cropping make beautiful photos even from the least interesting subject. true eye candy.

gesundheit (bless you)
180 amsterdam have started a project inviting people to supply their artistic interpretation of a sneeze. more interpretations here.

the election project
an interesting project from simon roberts, who is the official election artist to document the campaign activity and peoples reaction to it. follow it here.

halo reach : birth of a spartan
an unusual campaign for gaming, rather than showing gamers playing footage of the game advertised, this builds up the story behind the game.

adidas : fast vs fast
another world cup related ad....



also a nice short video from adidas, showing how
their boots are made.

nike : write the future teaser