Another cool little project from Burberry & Google headed up by a personal message from Christopher Bailey himself.
Showing posts with label digital. Show all posts
Showing posts with label digital. Show all posts
Tuesday, June 18, 2013
Tuesday, May 14, 2013
Snickers: Yu cant spel properlie wen hungrie.
AMV BBDO has built on the successful 'You're Not You When You're Hungry' campaign for Snickers in the UK, with an amusing digital campaign. The agency worked with Google technology to serve the campaign to the search engine's users. Starting from the premise that office workers are 'off their game' when hungry, the agency used a special algorithm to identify various misspellings of some of the most commonly searched for terms on Google. Each time someone misspelt one of the words, the search results included a tailored ad message, encouraging the user to grab a Snickers (see screen grab below).
The three-day campaign ran in early April and reached more than 500,000 people within three days, without any seeding.
AMV BBDO has built on the successful 'You're Not You When You're Hungry' campaign for Snickers in the UK, with an amusing digital campaign. The agency worked with Google technology to serve the campaign to the search engine's users. Starting from the premise that office workers are 'off their game' when hungry, the agency used a special algorithm to identify various misspellings of some of the most commonly searched for terms on Google. Each time someone misspelt one of the words, the search results included a tailored ad message, encouraging the user to grab a Snickers (see screen grab below).
The three-day campaign ran in early April and reached more than 500,000 people within three days, without any seeding.
Wednesday, February 9, 2011
mulberry : love blossoms
mulberry's digital consultant ross phillips commissioned daniel brown to create the project, called love blossoms. users register online (here), choose a pattern from mulberry's spring summer 2011 collection and add a personalised message. come February 14, a digital seed will be sent to the object of their affections via email. once the link is opened, the seed grows into a unique bunch of flowers, the patterns of which are generated from the mulberry prints.
mulberry's digital consultant ross phillips commissioned daniel brown to create the project, called love blossoms. users register online (here), choose a pattern from mulberry's spring summer 2011 collection and add a personalised message. come February 14, a digital seed will be sent to the object of their affections via email. once the link is opened, the seed grows into a unique bunch of flowers, the patterns of which are generated from the mulberry prints.
Thursday, June 24, 2010
pilot hand writing
write by hand on your computer! go to www.pilothandwriting.com, turn your handwriting into a digital font and send handwritten e-mails to your friends.
write by hand on your computer! go to www.pilothandwriting.com, turn your handwriting into a digital font and send handwritten e-mails to your friends.
Monday, October 12, 2009
digital wallpaper by strukt
the basic idea was to light up the black and white striped office wall by mapping the architecture with multiple projectors. the program developed by strukt is scripted in vvvv and is scalable to any number of projectors and any architectural shape. several different visualisations have been realised already, amongst it a pac man animation as well as moving stripes, and more are in development. the content could also be made interactive, reacting to people passing the ground-floor offices. the hardware is courtesy of concept solutions vienna.
the basic idea was to light up the black and white striped office wall by mapping the architecture with multiple projectors. the program developed by strukt is scripted in vvvv and is scalable to any number of projectors and any architectural shape. several different visualisations have been realised already, amongst it a pac man animation as well as moving stripes, and more are in development. the content could also be made interactive, reacting to people passing the ground-floor offices. the hardware is courtesy of concept solutions vienna.
Hirzberger Events - Digital Wallpaper from Gregor Hofbauer on Vimeo.
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