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Showing posts with label food. Show all posts
Showing posts with label food. Show all posts
Tuesday, May 14, 2013
Snickers: Yu cant spel properlie wen hungrie.
AMV BBDO has built on the successful 'You're Not You When You're Hungry' campaign for Snickers in the UK, with an amusing digital campaign. The agency worked with Google technology to serve the campaign to the search engine's users. Starting from the premise that office workers are 'off their game' when hungry, the agency used a special algorithm to identify various misspellings of some of the most commonly searched for terms on Google. Each time someone misspelt one of the words, the search results included a tailored ad message, encouraging the user to grab a Snickers (see screen grab below).
The three-day campaign ran in early April and reached more than 500,000 people within three days, without any seeding.
AMV BBDO has built on the successful 'You're Not You When You're Hungry' campaign for Snickers in the UK, with an amusing digital campaign. The agency worked with Google technology to serve the campaign to the search engine's users. Starting from the premise that office workers are 'off their game' when hungry, the agency used a special algorithm to identify various misspellings of some of the most commonly searched for terms on Google. Each time someone misspelt one of the words, the search results included a tailored ad message, encouraging the user to grab a Snickers (see screen grab below).
The three-day campaign ran in early April and reached more than 500,000 people within three days, without any seeding.
Monday, May 17, 2010
hipo hyfryd chocolates
a very simple, yet beautiful packaging solution for this welsh vegan chocolate company. the matte box with a simple black printed on top stops the design being childish, and yet look very stylish. designed by kutchibok.
a very simple, yet beautiful packaging solution for this welsh vegan chocolate company. the matte box with a simple black printed on top stops the design being childish, and yet look very stylish. designed by kutchibok.
Friday, December 18, 2009
your meat needs colmans
hmm, interesting idea, but yuk! apparently, it took over 18 hours to cook and put together by food stylist peta o'brian and consisted of The ad features the following: breaded ham, chorizo, beef, carpaccio, bresola, ginger pig bacon, beef skirt, roast duck, chicken breast, brisket, pepperami, fllet steak, sausages, beef steak, bacon joint, leg of lamb, plus duck wings for the ears. talk about playing with your food?! i think this could very possibly put me off eating meat for a while, although quite intruiging in a rough kind of a way to work out which meat is which. one thing though, why oh why, do brands find the need to place their logo in the the most offensive colour schemes and places, surely they had enough branding with the giant colmans?! there must have been a better place to have hidden it?
hmm, interesting idea, but yuk! apparently, it took over 18 hours to cook and put together by food stylist peta o'brian and consisted of The ad features the following: breaded ham, chorizo, beef, carpaccio, bresola, ginger pig bacon, beef skirt, roast duck, chicken breast, brisket, pepperami, fllet steak, sausages, beef steak, bacon joint, leg of lamb, plus duck wings for the ears. talk about playing with your food?! i think this could very possibly put me off eating meat for a while, although quite intruiging in a rough kind of a way to work out which meat is which. one thing though, why oh why, do brands find the need to place their logo in the the most offensive colour schemes and places, surely they had enough branding with the giant colmans?! there must have been a better place to have hidden it?
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