Thursday, July 31, 2014

THE MAGPIES, WATCHES OF SWITZERLAND


I'm super excited to share with you a new print campaign I have just done for Watches of Switzerland. We shot with the fantastic Erik Madigan Heck and model, Guinevere Van Seenus.

We were tasked with creating drama and suspense in the buildup to the launch of the world’s largest watch department store this summer.

Taking inspiration from the old adage that magpies simply can’t resist all that glistens and shines, and Alfred Hitcocks 'The Birds' our campaign features a series of images that capture our fateful heroine trying to resist the clutches of a sinister swarm of magpies, as she leaves the store with her sparkling new timepiece.


Watches of Switzerland and The Magpies. Masters of time, masters of suspense.