chi commissioned illustrator paul Slater and hand lettering artist alison carmichael to work with designers dan beckett and suzie hydon to create the ads - which all hark back to a time when advertising slogans were painted direct onto the walls of buildings in towns and cities. the idea is that this old style helps reinforce the fact that the anchor has been producing butter since 1886 - which was the golden age of hand painted wall mural advertising.
