philips are doing some really cool stuff at the moment. ddb london's new campaign for philips, briefed five rsa directors create a series of short films all using the same script. the unusual campaign, which follows the much-admired philips carousel work, sees ddb london collaborate with rsa to create a series of films that aim to emphasise philips' cinematic qualities. six lines of dialogue were written by ddb and five directors (greg fay, johnny hardstaff, carl erik rinsch, Jake scott and hi-sim) have turned them into five very different films.
