although there has been alot of hype recently on the internet for data visualization, this is a very interesting use of it for a brands purpose. i love the idea of all the food you eat being locally sourced, and getting people to think about what effects importing food has on the environment (economically, environmentally and socially) when you have something just as good outside of your front door, i think it is a great idea for a brand like hellmans to get involved with. find out more about the eat real, eat local campaign here.
Hellmann’s - It’s Time for Real from CRUSH on Vimeo.
possibly there have been some visually better info graphic movies on the internet recently, such as the one below, but i think its a great idea and campaign!
Tangible Actions in Motion from Jonathan Jarvis on Vimeo.
The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.
