A platypus walks into a bar - First Direct
A really nice new ad from JWT for First Direct where they recruit a CGI platypus named Barry from East London, a beat boxing bird and end on a live zebra.

This is done to attract a younger audience by promoting itself as 'the unexpected bank'. With slogans going out in the press to go with it sich as 'We're the zebra in a stable of horses'.




The making of is a really interesting watch too.

 Sexual abuse - a film about contacting Childline
 A really beautifully executed typographical animation for Childline.

Land Rover : Facebook, 1 million fans
Very cute little film from Land Rover thanking their Facebook fans for reaching 1 million fans. Made with stop motion, pixilation, CG and digital montage, most of the background images were put together from diced up digital photos from their fans. Pretty cool!

Snickers: Yu cant spel properlie wen hungrie.

AMV BBDO has built on the successful 'You're Not You When You're Hungry' campaign for Snickers in the UK, with an amusing digital campaign. The agency worked with Google technology to serve the campaign to the search engine's users. Starting from the premise that office workers are 'off their game' when hungry, the agency used a special algorithm to identify various misspellings of some of the most commonly searched for terms on Google. Each time someone misspelt one of the words, the search results included a tailored ad message, encouraging the user to grab a Snickers (see screen grab below).

The three-day campaign ran in early April and reached more than 500,000 people within three days, without any seeding.